Journal
How we think about building.
Anatomy posts, teardowns, and signal from real engagements. Written for engineers and the people who hire them — answer-first, no fluff.
comparison
AI studio vs. agency vs. in-house: how to choose
AI studio, AI agency, or an in-house hire? Each fits a different situation. Here's a straight comparison to help you choose what to build your AI with.
Jun 6, 2026
explainer
What is an AI product & engineering partner?
An AI product & engineering partner designs, builds, and ships your AI to production — the model and the product around it — then hands it over.
Jun 6, 2026
comparison
Forward-deployed engineer vs. AI partner: which do you need?
A forward-deployed engineer embeds in your team to ship AI; a product & engineering partner owns the build end to end. Here's how to choose.
Jun 5, 2026
explainer
What is an AI SDR?
An AI SDR automates outbound prospecting and lead nurturing. Here's what it does, how it works, and where it actually fits.
Mar 4, 2026
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